The Truth Behind the White and Gold or Blue and Black Dress Color theory explains why that viral blue black or white gold illusion drove us so damn nuts., Color is relative to what colors are surrounding it, the temperature of the light, the value and The Science Behind the Dress Illusion Eyepic Eye Care What the Blue Black White Gold Dress Tells Us About How We View Color Jerry's Artarama The actual dress was black and blue. The confusion came from how lighting and color perception tricked people's brains, making some see it as white and gold. It became a viral example