Lose It!: The Personalized Weight Loss RevolutionFrom the creators of the hit iPhone application, the revolutionary weight loss plan used by more than 5 million people For years, we've been taught that in order to lose weight, we have to avoid the foods we love and exercise until we drop. To get lean, you have to be extreme right? Wrong. Dieting is a zero sum game. You can lose weight fast, but more than a third of people regain all of the weight they've lost within a year. So why waste time